Operation Snowball is a winter charity that provides blankets to those in need over the cold Johannesburg months. It benefits a number of home-based care and orphanages, as well as street kid organizations that are particularly vulnerable during this time. When particularly cold weather is experienced in Johannesburg, the fund kicks into high gear, handing out much-needed blankets to individuals and care organisations.
Operation Snowball was originally started by the Rand Daily Mail. In 1964, The Star took it over, where it has grown as a beacon of winter care in the Joburg CBD, thanks to the generosity of the paper’s readers.
The charity welcomes donations of blankets as well as money from readers and corporates, using sponsorship to acquire winter clothing and blankets which are then handed out in the cold months.